INMA Developments

INMA Developments | 2020-05-04

INMA, the construction and real estate development arm of Genena Group, embarked on a branding campaign to emphasize the heritage and integrity of Genena and INMA Developments through a customized video production distributed across various digital platforms. The subsequent phase focused on lead generation for Trivium properties in New Cairo and Zayed, employing targeted strategies, construction updates, and ongoing optimization based on sales feedback. The successful approach resulted in the complete sell-out of both Trivium properties within 16 months, underscoring the effectiveness of lead generation campaigns with tailored visuals, highlighting unique selling points, and precise targeting.